I chose Freddy's Frozen Custard and Steakburgers as the packaging I wanted to redesign.
Here are pictures of the initial experience I had when I visited Freddy's:
The main issues that I had with the packaging were that the color palette was very simple; using mainly white, black and red. I also found that while I liked the slanted opening of the fry container, it was a little too skinny and that made it somewhat difficult to get the fries at the bottom. The hamburger package was a complete fail because it looked like a normal clamshell box, but for some reason it was very difficult to work with and to get the burger in and out of it. Another issue I came across, as I'm sure many others have as well, is that there is no way of dipping the fries in condiments because there is nowhere to put them. So unless you want to make a complete mess, especially while driving, you have to eat your fries without and dressing. I did appreciate that most of their materials, apart from the soda cup, were recyclable and biodegradable.
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